There’s ample evidence that the pandemic had a huge impact on search behavior in 2020. These changed search behaviors coupled with our new current realities can help bring a renewed focus on your search marketing optimization efforts right now. Below we outline five simple optimization tips that can assist your SEM programs and yield immediate results today.
Tag: direct marketing
For the first time in recent memory, Google has announced an upcoming organic search algorithm update that is sure to send shock waves through the SEO and website-owner community. The fact that they announced the details and schedule in advance is especially unprecedented.
2020 taught us that anything can happen. As marketers, we are always looking to take our clients to the next level with a strategic approach to their omnichannel solution. Proven to be most successful, a multi-touch marketing strategy using both digital and print amplifies a brand’s reach.
Most notable for 2020? The accelerated shift to eCommerce due to the pandemic. As the National Retail Federation (NRF) reported: “consumers have embraced online shopping with vigor and retailers have responded with the speedy rollout of new technologies.”
But digital adaptation was always on its way, wasn’t it? We believe there is greater meaning to this changed consumer behavior, which is category expansion. There is a huge opportunity and right now is the time to capitalize on it. Here is our list of hot retail segments for 2021:Read More