A lot has changed recently in the world of search advertising. Google and Bing – the world’s largest search engines – in addition to Apple have all introduced new updates and search marketing functionalities that radically change how advertisers can use them – for the better. Here’s what you need to know:
Content may be king but distribution is critical to successful content marketing strategies. Think about it…
Your customers, peers and competitors read your piece and think you’re brilliant. Customers and prospects find your commentary helpful, as well as insightful, and decide to learn more about your company. Industry bloggers (Gosh! Huffington Post! Or the WSJ blogs!) find your commentary valuable and link to it.