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Looking Ahead – Hot Retail Segments for 2021

2020 taught us that anything can happen. As marketers, we are always looking to take our clients to the next level with a strategic approach to their omnichannel solution. Proven to be most successful, a multi-touch marketing strategy using both digital and print amplifies a brand’s reach.

Most notable for 2020? The accelerated shift to eCommerce due to the pandemic. As the National Retail Federation (NRF) reported: “consumers have embraced online shopping with vigor and retailers have responded with the speedy rollout of new technologies.”

But digital adaptation was always on its way, wasn’t it? We believe there is greater meaning to this changed consumer behavior, which is category expansion. There is a huge opportunity and right now is the time to capitalize on it. Here is our list of hot retail segments for 2021:

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The Media Horizons Take: Five Top Opportunities for Marketers in 2021

While 2020 may have shown us that you never know what to expect, it also demonstrated the power of a retail connection, the importance of brand loyalty and overall, the necessity of both offline and online marketing to combat the high volumes of competition today.

Scrolling through the news over the last few weeks, we have heard from Wall Street Journal, Forbes, National Retail Federation (NRF), CNBC, and others about what’s to come. While they’ve each given us a lot to think about, we want to offer the Media Horizons take now that we are a few weeks into the New Year. Here are five trends to keep top-of-mind in 2021.