Apr 27, 2021

While the U.S. does not have one federal law that regulates the protection of personally identifiable information (PII), PII is protected by several sector-specific laws. The major players are the Federal Trade Commission Act (FTC Act), the Telephone Consumer Protection Act (TCPA), the Children’s Online Privacy Protection Act (COPPA), the Fair Credit Reporting Act (FCRA), and the EU’s General Data Protection Regulation (GDPR). These are just some examples of laws that apply to customer protection, financial institutions, telemarketing, commercial emails, and European markets.

While there is much to consider, businesses in the U.S. can be data compliant by fulfilling the requirements of the GDPR, understanding state-specific regulations, creating a comprehensive and detailed privacy policy, and employing data encryption and security. Please find more detail on how to be a “smart marketer” below (including bonus tips!).

Read More

Apr 14, 2021

According to a recent survey, 40% of marketing executives conveyed that a lack of legal clarity is a barrier to implementing stricter privacy practices at their organizations. While we understand the ambiguity of today’s data policies – especially with COVID-19 causing delays and distractions – marketers must be as proactive as possible about data privacy. Here’s why:

Read More

Apr 1, 2021

The Centers for Disease Control and Prevention (CDC) recently reported that roughly one in every six U.S. adults have been fully vaccinated for COVID-19. We can’t help but feel elated by this news. As the light at the end of the tunnel seemingly comes into focus, we have started to envision a post-pandemic retail landscape.

Read More

Feb 24, 2021

There’s ample evidence that the pandemic had a huge impact on search behavior in 2020. These changed search behaviors coupled with our new current realities can help bring a renewed focus on your search marketing optimization efforts right now. Below we outline five simple optimization tips that can assist your SEM programs and yield immediate results today.  

Read More

Feb 18, 2021

For the first time in recent memory, Google has announced an upcoming organic search algorithm update that is sure to send shock waves through the SEO and website-owner community. The fact that they announced the details and schedule in advance is especially unprecedented.

Read More

Jan 27, 2021

2020 taught us that anything can happen. As marketers, we are always looking to take our clients to the next level with a strategic approach to their omnichannel solution. Proven to be most successful, a multi-touch marketing strategy using both digital and print amplifies a brand’s reach.

Most notable for 2020? The accelerated shift to eCommerce due to the pandemic. As the National Retail Federation (NRF) reported: “consumers have embraced online shopping with vigor and retailers have responded with the speedy rollout of new technologies.”

But digital adaptation was always on its way, wasn’t it? We believe there is greater meaning to this changed consumer behavior, which is category expansion. There is a huge opportunity and right now is the time to capitalize on it. Here is our list of hot retail segments for 2021:

Read More