While there is a lot of ambiguity regarding the USPS rate increase expected to go into effect on August 29th, we welcome the opportunity to share our insights and solutions. Specifically, we will answer commonly asked questions in today’s post, tapping into our 30+ years of relevant experience.
Almost 500 years after the end of the European Renaissance, direct mail is beginning its own Renaissance. Here is why we are seeing this revival:
Forty-one percent of Americans look forward to receiving mail. Beyond that 31% used direct mail to make their most recent purchase decision. Due to this, 25% of marketers planned to raise their direct mail budget last year to account for the uptick in interest and results.
Did you know that 83% of purchases are influenced by direct mail? (source: Pebble Post). For this reason, direct mail is a key component of the media mix. To add perspective, here are additional facts and figures pointing to the power of direct mail.
While the U.S. does not have one federal law that regulates the protection of personally identifiable information (PII), PII is protected by several sector-specific laws. The major players are the Federal Trade Commission Act (FTC Act), the Telephone Consumer Protection Act (TCPA), the Children’s Online Privacy Protection Act (COPPA), the Fair Credit Reporting Act (FCRA), and the EU’s General Data Protection Regulation (GDPR). These are just some examples of laws that apply to customer protection, financial institutions, telemarketing, commercial emails, and European markets.
While there is much to consider, businesses in the U.S. can be data compliant by fulfilling the requirements of the GDPR, understanding state-specific regulations, creating a comprehensive and detailed privacy policy, and employing data encryption and security. Please find more detail on how to be a “smart marketer” below (including bonus tips!).
According to a recent survey, 40% of marketing executives conveyed that a lack of legal clarity is a barrier to implementing stricter privacy practices at their organizations. While we understand the ambiguity of today’s data policies – especially with COVID-19 causing delays and distractions – marketers must be as proactive as possible about data privacy. Here’s why:
The Centers for Disease Control and Prevention (CDC) recently reported that roughly one in every six U.S. adults have been fully vaccinated for COVID-19. We can’t help but feel elated by this news. As the light at the end of the tunnel seemingly comes into focus, we have started to envision a post-pandemic retail landscape.
There’s ample evidence that the pandemic had a huge impact on search behavior in 2020. These changed search behaviors coupled with our new current realities can help bring a renewed focus on your search marketing optimization efforts right now. Below we outline five simple optimization tips that can assist your SEM programs and yield immediate results today.
For the first time in recent memory, Google has announced an upcoming organic search algorithm update that is sure to send shock waves through the SEO and website-owner community. The fact that they announced the details and schedule in advance is especially unprecedented.
Last week, Google announced to the search engine marketing community that they will be making a major update in keyword match types, specifically impacting phrase and broad match modified keywords.