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Monthly Archives: February 2021

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The Pandemic Effect:
Five Search Optimizations to Help Your SEM Efforts This Year

There’s ample evidence that the pandemic had a huge impact on search behavior in 2020. These changed search behaviors coupled with our new current realities can help bring a renewed focus on your search marketing optimization efforts right now. Below we outline five simple optimization tips that can assist your SEM programs and yield immediate results today.

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The Core Web Vitals Update Is Coming – Are You Prepared?

For the first time in recent memory, Google has announced an upcoming organic search algorithm update that is sure to send shock waves through the SEO and website-owner community. The fact that they announced the details and schedule in advance is especially unprecedented.

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Did You Catch Google’s Announcement of Their Updates
to Phrase and Broad Match Modified Keywords? Here’s Our Reaction…

Last week, Google announced to the search engine marketing community that they will be making a major update in keyword match types, specifically impacting phrase and broad match modified keywords.

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Recent Posts

  • July 2025 USPS Postal Increase Announcement
  • Proposed 2026 USPS Postal Incentives
  • Why It’s Important to Test Different Direct Mail Formats Part II
  • Why It’s Important to Test Different Direct Mail Formats Part I
  • Who engages with Direct Mail today?

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