Media Horizons

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Media Sales

Nov 30, 2015

Our revenue generation services allow clients to earn incremental revenue from their media assets while enabling their internal teams to focus on more strategic areas of their business. Specifically, we partner with leading brands to monetize space in their magazines, merchandise shipments, catalogs, statements, and other forms of customer communications. We maximize these income streams by combining 40 years of experience in the marketplace with a deep understanding of multi-channel advertisers to create and execute highly successful programs.

Print Media Sales: We act as a full-service extension of our publishing clients, offering turnkey solutions to increase the direct response category of print media advertising including magazines and newspapers, in addition to their digital counterparts. Our strategic sales approach, expertise in direct response media and longstanding relationships with direct response advertisers affords us the ability to grow their publication’s paging and revenue.

Insert Management: Our insert management team leverages the space in our clients’ packages, catalogs, statements, and magazines for third-party offers better known as inserts. We immerse ourselves in every facet of our clients’ sales and operations arms to design optimized solutions, allowing our clients to enjoy incremental revenue without any heavy lifting.

Our Process:

  • Identify Prospects: we begin by utilizing our proprietary print media research tools to develop targeted advertiser prospect lists and perform competitive research to determine the best potential advertisers for our clients’ publication(s) or other media.
  • Strategic Sales: we develop collateral and implement our proven sales strategy to target new and existing advertisers and deliver revenue-generating opportunities that grow your business.
  • Operations: our fully managed print media operations process includes processing print insertion orders, developing marketing & promotional materials, checking copies, in-house ad design, developing small space page layouts, as well as tracking material and insertion orders from the advertiser or agency to the publication. On the insert management side, we assume all facets of backend operations and logistics, working behind the scenes to ensure flawless program execution.
  • Results Reporting: throughout the print media process, our team reports back to our publishers on the status of all sales efforts, updated advertiser results, program success, as well as strategies for any shifts in market conditions.

To learn more, view our revenue generation case studies here.