Reach consumers where and when they’re ready to engage regardless of media channel, and then optimize the campaign to the most cost-effective channel for the highest ROI. That’s the Media Horizons approach to helping our clients convert leads, add incremental revenue, retain customers and optimize results throughout the marketing lifecycle. It’s a philosophy that has helped to build our clients’ businesses and generate profitable results for nearly three decades.
Media Horizons is media agnostic. Our strategies and tactics reach the target consumer wherever they prefer to engage: offline with print and broadcast; digitally through online, mobile, search and social platforms; and through carefully targeted omni-channel approaches based on demographics, psychographics and past purchase behaviors. These are the cornerstones used to create dynamic creative platforms and media plans that drive positive ROI, and to validate our clients’ campaigns using proprietary analytics tools and attribution models.
Using provocative words and powerful images, we turn branded marketing messages into highly targeted, personal communications that can be delivered effectively online, in print, and through emerging media opportunities.
The reason we’ve been so successful for our clients is simple: our Creative and Production Services team brings an extensive toolkit of creative and technical skills to every project.
From concept through final asset delivery, we handle every facet of the creative process:
The team’s broad creative experience combined with proven direct response best practices, brand asset production and creative optimization capabilities gives our clients a full-service creative and production support solution for all online and offline marketing channels.
Specialists in forecasting, insightful results reporting, attribution, test design, database management, digital operations and direct mail execution from a marketer’s point of view.
Our mantra: clients shouldn’t waste their advertising dollars on testing that will not produce meaningful results. We rely on metrics to establish proper testing methodologies that ensure statistically significant reads and give our clients confidence that winning tests will continue to perform at scale.
Attribution is a core strength of our group. Showing the true conversion power of a client’s advertising across channels is often surprising and insightful. Through tactics like ghost panel testing, we often demonstrate how significant changes to media mixes can lead to significant increases in profitability.
Our team and tools are versatile enough to support all of your data, reporting and analytics needs, including:
Improved campaign performance, clearer insights and stronger decision-making: that’s what the Media Horizons Data and Analytics team delivers to our clients.
Media agnostic marketing strategies should focus on one thing: acquiring and retaining customers at an effective cost using the highest performing marketing channels available.
Strategic planning and research, regardless of product category, target audience or marketing objectives, are the cornerstones of our marketing strategies that are profitable and scalable. Building a successful plan requires pre-planning intelligence, competitive analysis, adherence to best practices and detailed forecasting.
Our strategic development road map follows a data driven path from launch through campaign attribution:
Whether tasked with developing a brand marketing strategy, an online or offline marketing strategy or introducing a new media channel to an already diversified mix, our experienced team creates and executes plans to measure, learn and maximize our clients’ ROI.
Our search marketing philosophy is simple: search marketing done right positions your brand as a solution to a consumer’s need.
Driven by our combined 30 years of SEO and PPC management experience, Media Horizons’ clients consistently see incremental customers and increased revenue across organic search programs and paid search initiatives. Our full-service Search Marketing services include: