![](https://www.mediahorizons.com/wp-content/uploads/2021/06/Lively_Lively_Colored-Logo.jpg)
LIVELY
An Increase in Direct Response by Six Figures
Media mix diversification by testing new channels
Highlights
![173% Direct Response Budget Increase](https://www.mediahorizons.com/wp-content/uploads/2021/07/Asset-7@3x-4-1024x1024.png)
![28% Improve in Cost Per Acquisition](https://www.mediahorizons.com/wp-content/uploads/2021/07/Asset-8@3x-3-1024x1024.png)
![Expand Media Mix to Include 250+ Individual Program](https://www.mediahorizons.com/wp-content/uploads/2021/07/Asset-1@3x-4.png)
Challenge
Deliver Growth and Improved Performance
Prior to partnering with Media Horizons, Lively utilized a predominantly broadcast driven budget for its Jitterbug product. Weakening results and single-channel reliance led to our recommendation to diversify the media mix and include insert media as part of their strategy to deliver growth and improved performance across a multichannel platform.
![GraphIcon Graph Icon](https://www.mediahorizons.com/wp-content/uploads/2021/07/Asset-1@3x-1.png)
Solution
How We Did It
• Negotiate low national media rates to allow for fast scale and strong results
• Establish branda recognition in the marketplace
• Research and develop multiple customer base targets
• Cultivate and develop new creative, offer and format constructs that prove more relevant to the Boomer market to generate better ROI
• Segmenting insert media creative development and distribution within target markets to reach core demographics with relevant messaging
• Improve response rates while maintaining or improving conversion to sale metrics
• Build an effective reporting structure to manage the business and share successful tactics
![LivelyAd Lively Ad Example](https://www.mediahorizons.com/wp-content/uploads/2021/07/Asset-3@3x-1.png)
![LivelyAd Lively Ad Example](https://www.mediahorizons.com/wp-content/uploads/2021/07/Asset-2@3x-2.png)
Results
• Increased direct response budget by 173%
• 28% improvement in cost per acquisition
• Expanded media mix to include more than 250 individual programs, managed both on an individual and enterprise level for consistent performance and longevity