Rick Child, Vice President of Data & Analytics, will be a featured speaker at the Electronic Retailing Association’s 2015 ERA D2C Convention in Las Vegas, Nevada on Wednesday, October 7th at 11:00 am.
Rick’s session, “Evaluating the Impact of Your Multi-channel Strategy,” will demonstrate the latest testing methods and technologies for evaluating the impact of multichannel marketing on sales.
During the 30-minute session, Rick will present best practices on how to measure the impact of offline and digital marketing efforts using testing techniques, marketing attribution and optimization platforms, and how to implement these techniques and optimize the results for future campaign success.
“Many marketers need help understanding and measuring results in a multi-channel marketing environment,” said Rick Child. “Too many times, as an agency, we see new clients come to us with declining revenues that have been driven by poor marketing decisions based on inaccurate data. This session will focus on providing methods to measure results and use them to drive revenue growth.”
For more information about the event and schedule, please visit www.retailing.org/d2c/.
Rick Child, VP of Data & Analytics
Rick joined Media Horizons in 2006, after twelve years of client-side experience at leading direct marketing firms. In crossing over from the client side to the service side of the industry, Rick has a thorough understanding and appreciation of our clients’ needs. In 2008, Rick led the formation of Media Horizons’ Data & Analytics Group, and later introduced adserving and digital tracking to Media Horizons’ suite of services. Rick’s expertise lies in analytics, attribution, statistical modeling, customer acquisition and database marketing. He has client-side experience at companies such as Scholastic, MBI and Rodale – and holds a MBA in marketing from Cornell University.
About Media Horizons, Inc.
Media Horizons, Inc., an award winning direct and digital marketing agency located in Norwalk, CT, helps companies cost effectively generate new customers and maximize their lifetime value. Founded in 1988, Media Horizons is an entrepreneurial, independently owned agency that offers a complete suite of services to provide measurable marketing solutions.
For more information, contact Joanna Soulios, Corporate Communications Manager, at firstname.lastname@example.org.