Media Horizons is pleased to announce the promotion of Rick Child, Erica DePalma and Tracy Egan to Senior Vice President as the company continues to grow and provide cutting-edge tailored marketing solutions for their clients.
“We are thrilled to promote three outstanding individuals who are key contributors to the work we produce for our clients’ marketing initiatives,” said Jim Kabakow, Media Horizons’ CEO. “Tracy, Erica and Rick have all demonstrated outstanding ability, dedication and leadership in their roles at the company. They are all valuable resources for our clients and role models for other employees.”
Rick Child | Senior Vice President, Data & Analytics
Rick joined Media Horizons in 2006 with 12 years of client-side experience in all disciplines of direct marketing. In 2008, he launched Media Horizons’ Data & Analytics division and today he leads a versatile team dedicated to delivering clients’ data that leads to improved campaign performance, clearer insights and stronger decision-making. Rick’s expertise lies in analytics, digital tracking, attribution, statistical modeling and database marketing. He has client-side experience at companies such as Scholastic, MBI and Rodale – and holds an MBA in Marketing from Cornell University. Rick’s volunteering includes serving as the Vice Chairperson for the Newtown Youth and Family Services.
Erica DePalma | Senior Vice President, Digital Marketing
Erica joined Media Horizons in 2011 and spearheaded the launch of the agency’s digital division. Since then, she has fostered the growth of the digital team to include service offerings in programmatic media, social media, SEM, SEO, email marketing, mobile, lead generation and affiliate. Today, Media Horizons award-winning digital group includes a client roster that cuts across both business-to-business and business-to-consumer verticals. Erica’s work is regularly recognized by the direct marketing community in the form of published case studies, blogs, speaking engagements and awards. Her honors include being featured as a 2017 “Top Women in Digital” by Cynopsis Media, a 2017 Direct Marketing News “Women to Watch” and by MarketingEDGE as a “2016 Rising Star.” She was also recognized among the “best and brightest ‘whiz-kids’ in the industry” in DMNews’ “30 Under 30,” as well as by MediaPost as a “Rising Media Star” in Media Magazine.
Tracy Egan | Senior Vice President, Account Management
Tracy joined Media Horizons in 2006. In her role, Tracy oversees an account management team responsible for developing marketing strategies and advertising budgets for a group of clients. During her career, Tracy has worked with all major media types from planning through production. She works closely with clients and internal teams to provide multichannel plans customized to meet goals and objectives. Previously she worked with RMI Direct Marketing in Danbury, CT and started her career in 1995 with LR Direct. Tracy attended the University of Connecticut where she graduated with a Bachelor of Arts in English/History.
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