Media Horizons is honored to announce its work for Schwan’s Home Service was recognized as a PR News’ Social Media Awards finalist in the category of Facebook | Marketing Campaign. Finalists were honored for their work at a Social Media Awards Luncheon on June 6 in Miami, FL.
The acquisition campaign designed by Media Horizons leveraged data onboarding to create efficient and accurate look-alike models based on Schwan’s best customers, while suppressing existing customers to extend targeted reach. Geotargeting and dynamically optimized interest targets were then overlayed across media executed in link ads, carousel ads and video ad formats.
“It’s an honor to be celebrated by PR News for our Facebook marketing efforts,” said Jill Arvanitis, Vice President, Account Management. “This campaign increased sales by delivering targeted awareness of Schwan’s products and easy ordering options – we’re proud of the results our digital marketing team achieved.”
PR News’ Social Media Awards recognize corporations, PR agencies, marketing agencies, non-profit organizations, and more, for their work that generated great results across social media platforms including Facebook, Twitter, Snapchat, Instagram, LinkedIn, YouTube, Live Streaming, and Google+, among others. To learn more about PR News’ Social Media Awards, or to view other finalists, click here.