Internationally recognized program honors excellence in digital marketing among the world’s top marketers.
Selected from nearly 300 submissions from leading digital agencies, in-house marketing teams and individuals around the world, Media Horizons’ work on behalf of Lightning Labels was announced as a finalist in the category of Best B2B Search Marketing Initiative – SEM.
Winners will be announced during an evening awards ceremony and celebratory gala held on October 25, 2017 in New York City. The gala takes place during the week of Search Engine Land’s annual SMX Conference, where the search industry gathers for continuing education on best practices in SEO and search advertising.
“Our search team’s ability to develop custom scripts and APIs with logic that triggers dynamic copy and bid variations has resulted in increased visibility in top performing keywords and a more qualified click for Lightning Labels,” said Erica DePalma, Media Horizon’s Vice President of Digital Marketing. “We’re thrilled to deliver search solutions for our clients that expand beyond the native features available in major search engines and in turn, improve the effectiveness of the channel.”
The Search Engine Land editorial staff and contributors are the primary judges for the campaign focused categories, while industry luminaries and independent partners serve as guest judges for the individual, agency and in-house team awards categories.