The MarketingProfs Bright Bulb award recognizes brilliance, excellence, and innovation in B2B marketing. The category, which includes agencies of 26 employees or more, recognizes a campaign that challenges convention and makes audiences think differently about B2B marketing.
“Driving the digital strategy for Lightning Labels continues to be rewarding. Our ‘brand response’ approach is generating sales at a positive ROI and increasing engagement among the brand’s target audience,” said Erica DePalma, VP, Digital Marketing. “The collaboration has helped Lightning Labels position their brand as a market leader.”
Media Horizons’ optimized approach to email marketing, search marketing, social and display media resulted in double-digit, year over year increases in revenue for Lightning Labels.
“Media Horizons is always pushing the limits, asking the right questions and encouraging Lightning Labels to think differently. They are collaborative in the truest sense of the word and a group of advertising professionals who understand the marketing ecosystem better than most,” said Matt Zeyher, Vice President Business Development with Cenveo, Lightning Labels’ parent company. “They’ve proposed effective and measurable digital strategies that have proven to yield results for the Lightning Labels brand.” The winners were announced at this year’s B2B Marketing Forum in Boston on October 28th by MarketingProfs. MarketingProfs offers real-world education for modern marketers through training, best practices, research, and other content. The organization’s in-house team judged this year’s entries, along with an external judging committee of marketing practitioners.
About Media Horizons
Media Horizons, an award-winning direct and digital marketing agency located in Norwalk, CT, helps companies cost effectively generate new customers and maximize their lifetime value. Founded in 1988, Media Horizons is an entrepreneurial, independently owned agency that offers a complete suite of services to provide measurable marketing solutions.
For more information, contact Joanna Soulios, Corporate Communications Manager, at firstname.lastname@example.org.