Erica DePalma, Media Horizons’ Senior Vice President of Digital Marketing, was recently announced as a judge of the Local Search Association’s (LSA) fifth annual Ad-to-Action Awards. Intended to celebrate the products that best drive local consumer actions, from calls to clicks, store visits, form fills and more, the competition is open to all media, technology, marketing and advertising professionals who offer solutions that demonstrate the potential for driving local business sales, engagement and provide memorable experiences for local consumers.
Erica will participate among a diverse panel of fifteen judges, including notable experts, analysts, media and practitioners from across the local advertising industry.
“It’s a pleasure to serve alongside other industry leaders as a judge of LSA’s Ad-to-Action Awards,” said Erica. “Today, brands can combine location targeting with first and third party data to deliver innovative and relevant advertising to the consumer. I look forward to seeing the approaches taken by the award entrants.”
In addition to being tapped as a judge for the 2018 Ad-to-Action Awards, Erica’s work is regularly recognized by the direct marketing community in the form of published case studies, blogs, speaking engagements and awards. Her honors include being featured as a 2017 “Top Women in Digital” by Cynopsis Media, being honored by Direct Marketing News as a 2017 “Women to Watch” honoree and by MarketingEDGE as a “2016 Rising Star.” She was also recognized among the “best and brightest ‘whiz-kids’ in the industry” in DMNews’ “30 Under 30,” as well as by MediaPost as a “Rising Media Star” in Media Magazine.
Submissions for the Ad-to-Action Awards are accepted until February 28 and winning entries will be announced in early May 2018. To learn more, click here.