Media Horizons is pleased to announce the promotion of three employees across its data and analytics, search and digital marketing departments.
Andy Orlando, Senior Manager, Search & Affiliate Marketing, joined Media Horizons in 2014 bringing more than 15 years of ecommerce and integrated marketing experience to the team. His work has been instrumental to the growth of Media Horizons’ search and affiliate marketing capabilities, and he has contributed to campaigns for multiple clients across home services, B2B and women’s services categories. Andy also stays current with developments in the industry to keep clients up to date with new vendors and offerings in the search space. Andy joined Media Horizons from Lawyers Group, where he managed their search-based online lead generation program. Prior to that, he held marketing positions at World Wrestling Entertainment, Sportech, Nielsen and Penton Media. Andy earned a Bachelors of Arts in International Relations from Purdue University.
Barry Jordan, Manager, Search & Analytics, joined Media Horizons in 2013 and has since been a tremendous asset to both the data & analytics and search marketing teams. With more than ten years of ecommerce, analytics and search marketing experience, Barry’s expertise has been vital in reshaping the company’s reporting dashboard, making it easier and more efficient to deliver real-time, actionable analysis to clients. As part of the search marketing team, Barry also manages the paid search efforts for multiple clients across B2B and consumer products categories. His past work experience includes multiple roles at World Wrestling Entertainment in addition to event management at Octagon Marketing. He earned his Bachelor’s in Communications from Southern New Hampshire University.
Elyse Lyons, Digital Marketing Manager, joined Media Horizons in 2013 as digital marketing intern. Since then, she has played a key role in helping to build the digital team into a full-service, award-winning digital marketing unit. Her responsibilities include media planning, account management and project management across integrated programmatic display, social media, mobile marketing, email marketing and lead generation campaigns for both B2B and B2C clients. Prior to joining Media Horizons, Elyse was a Project Coordinator for the City of New Haven’s Office of Economic Development. She earned a Bachelor of Arts in History from Boston College.