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Lightning Labels Recognized as B2B E-Commerce Marketer of the Year

Jul 5, 2016

Media Horizons is pleased to announce its client Lightning Labels was recognized as a winner of the 2016 Internet Retailer Excellence Awards in the category of B2B E-Commerce Marketer of the Year. Winners were unveiled at IRCE 2016 in Chicago on June 8th.

A manufacturer and distributor of printed materials including labels for pharmaceutical, food, beverage and consumer products companies, Lightning Labels orchestrates coordinated digital marketing campaigns across several channels including social media, display ads, content and affiliate marketing, search, and email-driven customer relationship management campaigns.

“Media Horizons is thrilled to partner with Lightning Labels on data-driven marketing campaigns that personalize the customer experience and drive incremental sales,” said Erica DePalma, Vice President of Digital Marketing at Media Horizons. “We continue to be extremely fortunate to work with brands who share in our passion of leveraging marketing technology to execute targeted and responsive advertising.”

“We are extremely honored to have been selected as this year’s winner,” said Anne Marie Campbell Director Business Development and Shareholder at Lightning Labels. “This outstanding achievement represents the hard work and dedication of both the Lightning Labels and Media Horizons teams and we are excited about our future growth potential.”

Judged by a panel of online retailing industry experts and Internet Retailer magazine’s editorial team, the Internet Retailer Excellence Awards honor web merchants and B2B companies for outstanding achievements across 13 categories.

The awards ceremony was attended by hundreds of delegates representing leaders in the e-retailing industry, including web merchants, consumer good brands, B2B e-commerce technology providers as well as industry analysts.