How to approach your digital landscape holistically to drive your omnichannel strategy
Search Engine Optimization (SEO)
Almost 90% of customers start their journey online (source: Retail Dive) – making SEO an excellent way for your brand to rank higher in search engine results. We can optimize your website’s technical configuration, content and link popularity, so your brand generates relevant, high value results. Launch an Audit with us today!
Pay Per Click Management (PPC)
Today, 75% of consumers never scroll past the first page of search engines (source: Hubspot). With the power of Paid Search, your brand can be first on the page of search results. We work with your brand team to identify the objectives and set up campaigns that optimize targeting and drive results.
Programmatic & Display Advertising
Generate awareness, promote products and services, and keep your brand at the top of consumers’ minds by advertising with digital dynamic banners, text, images, video, and audio. At Media Horizons, we make programmatic purchases based on your specific target audience. Fun fact: we can select or suppress certain audiences with display!
Social Media Marketing
Social marketing is a great way for brands to be relevant, have dialogue with their customers, hop on trends in real time, and meet customers where they are spending time daily. At Media Horizons’ we will do a thorough Audit of your current social, your competitive set, and tailor a strategy to meet your needs. From organic to paid, we will craft campaigns that help your brand meet your goals.
Affiliate Marketing Services
Who doesn’t love a low risk and a high reward? With Affiliate marketing, you only pay for completed sales. We will provide full service including affiliate program set up, negotiating with networks, recruiting affiliates, managing activity, and providing measurement and communications.
Over the Top Media (OTT) and Connected TV (CTV)
Today, TV remains the most dominant share of viewership in the country, which is why CTV has soared in recent years. However, cable, broadcast and satellite are not to be overlooked. Direct Response TV or DRTV, allows brands to efficiently reach large audiences at scale, and can be differentiated based on the national or local market. It is cost-effective, measurable and time sensitive.
On the flip side, CTV enables brands to reach vast audiences that aren’t watching cable anymore (or never did). It is digital advertising that appears within streaming content. With CTV, brands have complete control over who sees their ad and how often because ads are strategically placed alongside programs viewed on streaming services like Netflix and Hulu.
Let’s have a conversation about video buying in terms of linear and advanced TV. We will provide a detailed plan including optimized ad prices and placements. We then execute and manage the plan on an ongoing basis. Enhancing your omnichannel strategy with DRTV and CTV (and more!) will contribute to your brand’s future success.
We develop assets across offline and online channels. To be a successful omnichannel brand, your messaging should align with the objectives of your campaign, keeping it innovative and fresh while adhering to direct response best practices specific to each channel you’re in. Our team will become an extension of yours – full service for all your creative needs.
We offer bundling!
From print and distribution consulting and budgeting, forecasting and analysis to print / paper supplier procurement and relations, we will work with you to determine the right strategy for you. Whether it is one service that fits your needs or a multichannel approach, we ensure that everything is working together (including us!).