A recent Cowen and Company survey of 2,700 millennials uncovered compelling findings about how millennials complete purchases from brands discovered on Facebook, demonstrating that marketers looking to drive direct sales from social media with the millennial market should consider additional media channels. Continue reading “Social Commerce & The Need for Omnichannel Marketing”
NEMOA, the National Etailing and Mailing Organization of America, brought together hundreds of e-commerce and direct marketing professionals from a wide variety of backgrounds for its annual Spring Summit in Boston last week. Media Horizons was pleased attend the conference as a gold sponsor.
A plethora of ideas were shared and discussed by many thought leaders.
Here are our Top 10 Takeaways from the Spring Summit: Continue reading “Top 10 Takeaways from NEMOA’s Spring Summit”
It’s no secret that magazines and print advertising have been in a state of consolidation.
Jann Wenner just sold a controlling interest in Rolling Stone. Rodale was acquired by Hearst and Time Inc. was purchased by Meredith, with downsizing likely after both transactions close. And some of the best-known magazines around, including Gourmet, Ladies’ Home Journal, and Life have ceased printing altogether or been significantly refocused.
However, there are signs of life.