Media Horizons

Sharing insights + analysis of today’s marketing evolution

Mar 22, 2018

NEMOA, the National Etailing and Mailing Organization of America, brought together hundreds of e-commerce and direct marketing professionals from a wide variety of backgrounds for its annual Spring Summit in Boston last week. Media Horizons was pleased attend the conference as a gold sponsor.

A plethora of ideas were shared and discussed by many thought leaders.

Here are our Top 10 Takeaways from the Spring Summit: Continue reading “Top 10 Takeaways from NEMOA’s Spring Summit”

Jan 9, 2018
Woman reading magazine.

It’s no secret that magazines and print advertising have been in a state of consolidation.

Jann Wenner just sold a controlling interest in Rolling Stone.  Rodale was acquired by Hearst and Time Inc. was purchased by Meredith, with downsizing likely after both transactions close.  And some of the best-known magazines around, including Gourmet, Ladies’ Home Journal, and Life have ceased printing altogether or been significantly refocused.

However, there are signs of life.

Continue reading “Casper Launches a… Magazine?”

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