Media Horizons

Sharing insights + analysis of today’s marketing evolution

Feb 22, 2016
5_Tactics_Transforming_Retail_2016

Something happened this past holiday season that retailers have never seen before. Consumers retreated in record numbers from stores and malls to shop online from the comfort of their home – and retailers took notice.

For the first time in history, online sales outpaced in-stores sales. Take a look at the stats: Cyber Monday was the biggest day in U.S. online shopping ever; e-commerce revenues were up 16.4% from 2014. Conversely, brick-and-mortar sales decreased 10.4% from 2014, according to ShopperTrak.

Continue reading “5 Tactics That Will Transform Retail in 2016”

Dec 1, 2015
Content may be king but distribution is critical to successful content marketing strategies.

Content may be king but distribution is critical to successful content marketing strategies. Think about it…

Your customers, peers and competitors read your piece and think you’re brilliant. Customers and prospects find your commentary helpful, as well as insightful, and decide to learn more about your company. Industry bloggers (Gosh! Huffington Post! Or the WSJ blogs!) find your commentary valuable and link to it.

Continue reading “Content Marketing: A Blueprint for Distributing Your Content Online”

White Papers and Ideas