Media Horizons

Sharing insights + analysis of today’s marketing evolution

May 9, 2016
mobile-friendly

On April 21, Google rolled out yet another mobile-friendly update with the goal of making it easier for users to get relevant, high-quality search results optimized for their mobile devices.

The new update will rank sites that are not mobile optimized even lower than before to incentivize publishers and ecommerce companies to design with mobile in mind.

The changes are a win for consumers who perform more searches on mobile devices than on desktop computers, according to Google.

For businesses, the message Google is sending is loud and clear: update your site according to their mobile-friendly standards, or risk losing website traffic to your competitors who have.

Continue reading “What You Need To Know About Google’s Latest Mobile-Friendly Update”

Mar 14, 2016
Election-2016-graphic

Although the 2016 election season is already in full swing, the media frenzy has only just begun. A $11.4 billion1 deluge of political advertisements is predicted to take over the radio airwaves, clog up TV commercial breaks, fill mailboxes and inboxes, and target internet users’ computers and devices. Available ad inventory will decrease while placement costs will skyrocket – both online and offline. So what’s an advertiser to do?

Continue reading “4 Tips for Cutting Through the Advertising Clutter of Election Season”

Feb 22, 2016
5_Tactics_Transforming_Retail_2016

Something happened this past holiday season that retailers have never seen before. Consumers retreated in record numbers from stores and malls to shop online from the comfort of their home – and retailers took notice.

For the first time in history, online sales outpaced in-stores sales. Take a look at the stats: Cyber Monday was the biggest day in U.S. online shopping ever; e-commerce revenues were up 16.4% from 2014. Conversely, brick-and-mortar sales decreased 10.4% from 2014, according to ShopperTrak.

Continue reading “5 Tactics That Will Transform Retail in 2016”

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