Media Horizons

Sharing insights + analysis of today’s marketing evolution

Mar 22, 2018

NEMOA, the National Etailing and Mailing Organization of America, brought together hundreds of e-commerce and direct marketing professionals from a wide variety of backgrounds for its annual Spring Summit in Boston last week. Media Horizons was pleased attend the conference as a gold sponsor.

A plethora of ideas were shared and discussed by many thought leaders.

Here are our Top 10 Takeaways from the Spring Summit: Continue reading “Top 10 Takeaways from NEMOA’s Spring Summit”

Jan 9, 2018
Woman reading magazine.

It’s no secret that magazines and print advertising have been in a state of consolidation.

Jann Wenner just sold a controlling interest in Rolling Stone.  Rodale was acquired by Hearst and Time Inc. was purchased by Meredith, with downsizing likely after both transactions close.  And some of the best-known magazines around, including Gourmet, Ladies’ Home Journal, and Life have ceased printing altogether or been significantly refocused.

However, there are signs of life.

Continue reading “Casper Launches a… Magazine?”

Nov 27, 2017

Checking my mail one day, I received an oversized postcard from a restaurant called Lena’s Italian Kitchen, offering 20% off my first order. As a New York City resident, I can say that this was the first (and only) solo Direct Mail piece I ever received from a restaurant. As a direct marketer, I applauded their strategy… what a great way to stand out in a very crowded landscape. Just how crowded? According to a recent report from Crain’s New York, crowded to the tune of over 26,000 restaurants across the five boroughs! Continue reading “Millennials Actually Value Direct Mail”

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