Media Horizons

Sharing insights + analysis of today’s marketing evolution

Dec 4, 2016
subscription box

Flashback to a decade ago and the term “subscription box” was essentially non-existent. At a time when the majority of retail existed through local brick-and-mortar stores and home delivery from postal-mailed catalogs, the explosion of online shopping has since transformed the industry, giving way to entirely new retail sub-industries, including the rapid emergence of the subscription box industry.

Continue reading “Subscription Box Industry Presents an Opportunity for Advertisers”

Jul 27, 2016
back-to-school-marketing

Summer is in full swing but it’s not too late to finalize your back-to-school marketing campaigns. While students are already dreading their return to the classroom, back to school is a competitive season for advertisers – second only to the holiday shopping season – and retailers must plan accordinly in order to see success.

After dismal sales in the first half of 2016, retailers have something to look forward to in the second half of the year. According to eMarketer, back-to-school sales are projected to increase a modest 2.6% to reach nearly $828 billion. Continue reading “4 Tactics For an A+ Back-To-School Marketing Campaign”

White Papers and Ideas