A recently released study of over 2,500 students from the University of Mississippi and Purdue University, conducted by MNI Targeted Media, reveals insightful nuggets about both the purchasing behaviors and media consumption habits of the post-millennial generation better known as Generation Z. Advertisers should pay close attention to this group, born between 1995 and 2012, that’s currently a quarter of the U.S. population and is expected to account for 40% of all consumers by 2020. Continue reading “Keep an Eye on Generation Z”
Smaller merchants who sell products with Amazon, craving more leverage, are beginning to join the newly founded Online Merchants Guild. As the threat of states levying back taxes on past sales looms, merchants, likely to be easier targets than Amazon, are hoping that a group such as the Online Merchants Guild will give them the lobbying power they need to thwart such legislation. Continue reading “Online Merchants Guild… The Future of Ecommerce Merchant Sales?”
From humble beginnings, the subscription box industry has grown by leaps and bounds. With over 2,000 subscription boxes available, consumers can have apparel, cosmetics, meals, and wine boxes – to name just a few – delivered to their front door monthly, quarterly or at a variety of intervals. Participants can curate their journey with the subscription brand, and their boxes provide unique choice, variety, flexibility, and convenience that traditional shopping cannot.