From humble beginnings, the subscription box industry has grown by leaps and bounds. With over 2,000 subscription boxes available, consumers can have apparel, cosmetics, meals, and wine boxes – to name just a few – delivered to their front door monthly, quarterly or at a variety of intervals. Participants can curate their journey with the subscription brand, and their boxes provide unique choice, variety, flexibility, and convenience that traditional shopping cannot.
A recent Cowen and Company survey of 2,700 millennials uncovered compelling findings about how millennials complete purchases from brands discovered on Facebook, demonstrating that marketers looking to drive direct sales from social media with the millennial market should consider additional media channels. Continue reading “Social Commerce & The Need for Omnichannel Marketing”
NEMOA, the National Etailing and Mailing Organization of America, brought together hundreds of e-commerce and direct marketing professionals from a wide variety of backgrounds for its annual Spring Summit in Boston last week. Media Horizons was pleased attend the conference as a gold sponsor.
A plethora of ideas were shared and discussed by many thought leaders.
Here are our Top 10 Takeaways from the Spring Summit: Continue reading “Top 10 Takeaways from NEMOA’s Spring Summit”