Media Horizons

Sharing insights + analysis of today’s marketing evolution

Jun 6, 2019

Money Saving Optimizations for Your Local Google Ads Program

Countless managed service providers (MSPs) ranging in size utilize Google Ads to market their services to those seeking local solutions on Google. And one thing unites these businesses – all of them seek to tap into the millions of Google searchers scouring the web for information, products, and services.

Continue reading “7 Effective Google Ads Tactics for Managed Service Providers (MSPs)”

May 29, 2019

When an organization is in the market for managed service provider solutions for their business, they will turn to the search engines to satisfy their needs. A well-rounded Local SEO program to find a local provider is vital towards driving leads for MSPs. But considering that 46% of all Google searches seek local information and “near me” searches have grown at a rate of 130% last year alone*, it is simply too important to ignore or not do correctly.

Continue reading “6 Key Factors Every MSP Needs to Address for Local SEO Success”

Sep 5, 2018
Man abandoning cart

Seventy percent of online shoppers abandon their carts during checkout (this represents an astounding amount of lost sales!). This from a recent study of more than 1,000 consumers by Splitit, an installment payment solution, and Google Consumer Surveys, which revealed findings that should be directional for retailers struggling with cart abandonment. Retailers should pay close attention to cart abandonment to better capitalize on the surging eCommerce market, expected to see nearly 60% growth in sales by 2022.

Continue reading “How Retailers Can Minimize Cart Abandonment and Reclaim Lost Carts”

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