Media Horizons

Sharing insights + analysis of today’s marketing evolution

May 29, 2019
seo_thumb

When an organization is in the market for managed service provider solutions for their business, they will turn to the search engines to satisfy their needs. A well-rounded Local SEO program to find a local provider is vital towards driving leads for MSPs. But considering that 46% of all Google searches seek local information and “near me” searches have grown at a rate of 130% last year alone*, it is simply too important to ignore or not do correctly.

Continue reading “6 Key Factors Every MSP Needs to Address for Local SEO Success”

Sep 5, 2018
Man abandoning cart

Seventy percent of online shoppers abandon their carts during checkout (this represents an astounding amount of lost sales!). This from a recent study of more than 1,000 consumers by Splitit, an installment payment solution, and Google Consumer Surveys, which revealed findings that should be directional for retailers struggling with cart abandonment. Retailers should pay close attention to cart abandonment to better capitalize on the surging eCommerce market, expected to see nearly 60% growth in sales by 2022.

Continue reading “How Retailers Can Minimize Cart Abandonment and Reclaim Lost Carts”

Jun 18, 2018
Generation Z

A recently released study of over 2,500 students from the University of Mississippi and Purdue University, conducted by MNI Targeted Media, reveals insightful nuggets about both the purchasing behaviors and media consumption habits of the post-millennial generation better known as Generation Z. Advertisers should pay close attention to this group, born between 1995 and 2012, that’s currently a quarter of the U.S. population and is expected to account for 40% of all consumers by 2020. Continue reading “Keep an Eye on Generation Z”

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