While there is a lot of ambiguity regarding the USPS rate increase expected to go into effect on August 29th, we welcome the opportunity to share our insights and solutions. Specifically, we will answer commonly asked questions in today’s post, tapping into our 30+ years of relevant experience.
Almost 500 years after the end of the European Renaissance, direct mail is beginning its own Renaissance. Here is why we are seeing this revival:
Forty-one percent of Americans look forward to receiving mail. Beyond that 31% used direct mail to make their most recent purchase decision. Due to this, 25% of marketers planned to raise their direct mail budget last year to account for the uptick in interest and results.
Did you know that 83% of purchases are influenced by direct mail? (source: Pebble Post). For this reason, direct mail is a key component of the media mix. To add perspective, here are additional facts and figures pointing to the power of direct mail.
Boomers and seniors are connecting, engaging and adopting digital technology and media habits fast enough to impact your marketing plans. Here are 6 tips to reach this large, affluent and growing audience more effectively.
America’s trusted source for entertainment and information holds onto its time-honored position as a proven-effective medium to reach target audiences and deliver impactful marketing messages that influence purchase decisions.