There’s ample evidence that the pandemic had a huge impact on search behavior in 2020. These changed search behaviors coupled with our new current realities can help bring a renewed focus on your search marketing optimization efforts right now. Below we outline five simple optimization tips that can assist your SEM programs and yield immediate results today.
For the first time in recent memory, Google has announced an upcoming organic search algorithm update that is sure to send shock waves through the SEO and website-owner community. The fact that they announced the details and schedule in advance is especially unprecedented.
Last week, Google announced to the search engine marketing community that they will be making a major update in keyword match types, specifically impacting phrase and broad match modified keywords.
Boomers and seniors are connecting, engaging and adopting digital technology and media habits fast enough to impact your marketing plans. Here are 6 tips to reach this large, affluent and growing audience more effectively.
America’s trusted source for entertainment and information holds onto its time-honored position as a proven-effective medium to reach target audiences and deliver impactful marketing messages that influence purchase decisions.