According to a recent survey, 40% of marketing executives conveyed that a lack of legal clarity is a barrier to implementing stricter privacy practices at their organizations. While we understand the ambiguity of today’s data policies – especially with COVID-19 causing delays and distractions – marketers must be as proactive as possible about data privacy. Here’s why:
The Centers for Disease Control and Prevention (CDC) recently reported that roughly one in every six U.S. adults have been fully vaccinated for COVID-19. We can’t help but feel elated by this news. As the light at the end of the tunnel seemingly comes into focus, we have started to envision a post-pandemic retail landscape.
There’s ample evidence that the pandemic had a huge impact on search behavior in 2020. These changed search behaviors coupled with our new current realities can help bring a renewed focus on your search marketing optimization efforts right now. Below we outline five simple optimization tips that can assist your SEM programs and yield immediate results today.
Boomers and seniors are connecting, engaging and adopting digital technology and media habits fast enough to impact your marketing plans. Here are 6 tips to reach this large, affluent and growing audience more effectively.
America’s trusted source for entertainment and information holds onto its time-honored position as a proven-effective medium to reach target audiences and deliver impactful marketing messages that influence purchase decisions.