Here Are Some Low Cost, Quick Tips That Can Help Your Brand’s Visibility Increase on Those Voice Search Queries
It’s 7am on a rainy Saturday morning up in Fairfield County, CT. I normally would start my day with a cup of coffee in hand and ask my Amazon Alexa about today’s weather forecast but on this day, the forecast was pretty obvious. So, I then posed another question to Alexa, one that has become commonplace in my household since the shelter-in-place order was given. “Alexa, what is the latest Coronavirus news?” This question has become part of my new daily routine as of late and as it turns out, I’m not alone.
Continue reading “Voice Searches Via Smart Devices Are Increasing During the Pandemic” →

Due to the Covid-19 virus that is extensively disrupting life as we know it, we wanted to keep you up to date on some initial strategies to be aware of to help maximize your paid search effectiveness. Now is a perfect time to employ some smart optimizations and remain appropriate and relevant in this changing marketplace.

Continue reading “10 Strategies That Can Be Employed to Optimize Paid Search During Covid-19” →

Even in the digital age, direct mail is enjoying an amazing renaissance. You may have noticed this yourself if you have checked your mailbox lately. Legacy brands and upstart direct-to-consumer players alike are using the channel to attract new customers, reactivate lapsed ones, and communicate with existing ones… and usually use a combination of these methods. Continue reading “Meet Direct Mail’s Next-Door Neighbor” →