Due to the Covid-19 virus that is extensively disrupting life as we know it, we wanted to keep you up to date on some initial strategies to be aware of to help maximize your paid search effectiveness. Now is a perfect time to employ some smart optimizations and remain appropriate and relevant in this changing marketplace.
Continue reading “10 Strategies That Can Be Employed to Optimize Paid Search During Covid-19”
Even in the digital age, direct mail is enjoying an amazing renaissance. You may have noticed this yourself if you have checked your mailbox lately. Legacy brands and upstart direct-to-consumer players alike are using the channel to attract new customers, reactivate lapsed ones, and communicate with existing ones… and usually use a combination of these methods. Continue reading “Meet Direct Mail’s Next-Door Neighbor”
Countless managed service providers (MSPs) ranging in size utilize Google Ads to market their services to those seeking local solutions on Google. And one thing unites these businesses – all of them seek to tap into the millions of Google searchers scouring the web for information, products, and services.
Continue reading “7 Effective Google Ads Tactics for Managed Service Providers (MSPs)”
Boomers and seniors are connecting, engaging and adopting digital technology and media habits fast enough to impact your marketing plans. Here are 6 tips to reach this large, affluent and growing audience more effectively.
America’s trusted source for entertainment and information holds onto its time-honored position as a proven-effective medium to reach target audiences and deliver impactful marketing messages that influence purchase decisions.