Media Horizons

Sharing insights + analysis of today’s marketing evolution

Apr 14, 2021

According to a recent survey, 40% of marketing executives conveyed that a lack of legal clarity is a barrier to implementing stricter privacy practices at their organizations. While we understand the ambiguity of today’s data policies – especially with COVID-19 causing delays and distractions – marketers must be as proactive as possible about data privacy. Here’s why:

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Apr 1, 2021

The Centers for Disease Control and Prevention (CDC) recently reported that roughly one in every six U.S. adults have been fully vaccinated for COVID-19. We can’t help but feel elated by this news. As the light at the end of the tunnel seemingly comes into focus, we have started to envision a post-pandemic retail landscape.

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Feb 24, 2021

There’s ample evidence that the pandemic had a huge impact on search behavior in 2020. These changed search behaviors coupled with our new current realities can help bring a renewed focus on your search marketing optimization efforts right now. Below we outline five simple optimization tips that can assist your SEM programs and yield immediate results today.  

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