Checking my mail one day, I received an oversized postcard from a restaurant called Lena’s Italian Kitchen, offering 20% off my first order. As a New York City resident, I can say that this was the first (and only) solo Direct Mail piece I ever received from a restaurant. As a direct marketer, I applauded their strategy… what a great way to stand out in a very crowded landscape. Just how crowded? According to a recent report from Crain’s New York, crowded to the tune of over 26,000 restaurants across the five boroughs! Continue reading “Millennials Actually Value Direct Mail”
With the arrival of 2017, we look back and reflect on some of the defining marketing trends and media habits throughout the past year. While we saw a surge in influencer marketing, a shift in the landscape of streaming video consumption, and proof that consumers’ continue to place their trust in traditional media, one thing’s for sure: the marketing landscape is ever-changing.
But what strategies and tactics will influence marketing in 2017? A number of Media Horizons’ thought leaders share their perspective on what’s in store for brands and marketers in the year ahead.
Flashback to a decade ago and the term “subscription box” was essentially non-existent. At a time when the majority of retail existed through local brick-and-mortar stores and home delivery from postal-mailed catalogs, the explosion of online shopping has since transformed the industry, giving way to entirely new retail sub-industries, including the rapid emergence of the subscription box industry.