Rick joined Media Horizons in 2006 with 12 years of client-side experience in all disciplines of direct marketing. In crossing over from client to service side of the industry, Rick has a thorough appreciation of client’s needs. In 2008, he launched Media Horizons’ Data & Analytics division. Rick’s expertise lies in analytics, digital tracking, attribution, statistical modeling and database marketing. He has client-side experience at companies such as Scholastic, MBI and Rodale – and holds an MBA in Marketing from Cornell University. Rick’s volunteering includes serving as the Vice Chairperson for the Newtown Youth and Family Services.