 |
 |
 |
 |
 |
 |
Press Release - EnVision Re-Launch - Mar 1, 2011
Press ReleaseMedia Horizons Management Re-Launches the New and
Improved EnVision Behavioral/Action Consumer Transactional Database
Major behavioral enhancements make EnVision more
predictive and responsive than ever.
----------------------------------------------------------
UPDATED FILE NOW AVAILABLE
WITH IMPROVED SELECTIVITY AND PROFIT PREDICTORS.
We’ve been hard at work making new investments in EnVision — the resulting file
is more selective, more predictive and more responsive than ever. Here’s what you can expect from the new, improved EnVision:
Improved EnVision Behavioral/Action Consumer Transactional Database
Major behavioral enhancements make EnVision more
predictive and responsive than ever.
----------------------------------------------------------
UPDATED FILE NOW AVAILABLE
WITH IMPROVED SELECTIVITY AND PROFIT PREDICTORS.
We’ve been hard at work making new investments in EnVision — the resulting file
is more selective, more predictive and more responsive than ever. Here’s what you can expect from the new, improved EnVision:
- 63 Million name base – over 600 segments – Rich Combinations across three responsive sources: DM Sold, Internet & Telemarketing Sold
- Enhanced Recency — File updates have been increased. We will refresh transactional and lifestyle data bi-monthly.
- More Predictive Power — Transactional overlays powered by Alliant now updated with enhanced selectivity options.
- Expanded Lifestyle & Demographic Selects — New overlay sources provide increased coverage for expanded selectivity.
- A 56% continuation rate during 2010 is your proof of performance! Our expanded processing abilities will increase that success rate.
- New Multichannel Options — Envision now includes opt-in email addresses and integrated deployment services.
- Modeled Selects — Off-the-shelf selection models let you target top lifestyle interests and premium catalog buyers!
- Custom Modeling Services — Response and payment models let you optimize Envision’s gross response and back-end performance.
Profit-building enhancements…an ongoing commitment to competitive pricing and net name structures.
EnVision is THE MUST-TEST LIST for every consumer direct marketer in 2011.
EnVision is THE MUST-TEST LIST for every consumer direct marketer in 2011.
Behavioral attributes powered by Alliant®.
______________________________________________________________________________________________________________________________
For current usage, test recommendations, and rates, contact:
Alan Zamchick
azamchick@mediahorizons.com
(203) 604-1790 (ph)
(203) 857-0296 (fax)
40 Richards Avenue, Norwalk, Connecticut 06854
Media Horizons Management, a division of Media Horizons, Inc. represents over 75 unique media channels targeting a wide variety of demographic and psychographic groups. Dedicated to maximizing revenue for its clients, MHM uses state-of-the-art research tools to identify, contact and sell new advertisers into the media properties it represents.
Media Horizons, Inc. was founded in 1988 and is a privately held direct marketing agency based in Norwalk, CT.
For more information, please see us at www.mediahorizons.com.
