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Press Release - December 15 2009
Media contacts:Wendy Marx, Marx Communications
203-445-2850, wendy@marxcommunications.com
Michael O’Brien, Marx Communications
203-377-4047, michael@marxcommunications.com
Orchard Brands Selects Media Horizons Management to Manage All of Its Insert Media Programs
Norwalk, Conn. Dec. 15, 2009 – Media Horizon Management, the insert media division of Media Horizons Inc., (http://www.mediahorizons.com) announced today that it has been selected as the manager for all of Orchard Brands’ insert media programs, which spans 18 brands, including Blair, Haband, Norm Thompson and Appleseeds.
Orchard Brands, a $1 billion family of specialty brands, reaches over 34 million U.S. households and comprises over 500 million consumer touch points with its catalogs, mailers and packages.
“Media Horizons Management has demonstrated its ability to successfully sell and manage high profile, high-volume insert media properties on a consistent basis, with an unwavering commitment to quality and excellence,” said Connie Hallquist, President of Orchard Brands New Business Ventures B2B. “They also have a very strong sales and leadership team, which made our decision to go with them that much easier.”
“We’re thrilled to be associated with one of the largest marketers of high quality apparel and home goods products,” said Alan Kraft, president of Media Horizons Management. “We are looking forward to a successful partnership with Orchard Brands and are excited about the potential their insert media programs represent.”
About Orchard Brands
A portfolio company of Golden Gate Capital, Orchard Brands is a leading, multi-channel marketer of apparel and home products focused on serving the needs of the rapidly growing market segment of women and men above the age of sixty. With more than $1 billion of revenues, Orchard Brands provides quality products to consumers through the direct channels of catalog, Internet and retail, with a relentless focus on delivering superior service. Orchard Brands consists of the brands Appleseed's, Bedford Fair Lifestyles, Blair, Brownstone Studio, Coward Shoe, Draper's & Damon's, Gold Violin, Haband, Intimate Appeal, Lew Magram, Monterey Bay Clothing Company, Norm Thompson, Old Pueblo Traders, Sahalie, Solutions, Tog Shop, Willow Ridge and WinterSilks. For more information, please see http://www.orchardbrands.com
About Media Horizons Management and Media Horizons, Inc.
Media Horizons Management, a division of Media Horizons, Inc., represents more than 50 unique media channels targeting a wide variety of demographic and psychographic groups. Dedicated to maximizing revenue for its clients, Media Horizons Management uses state-of-the-art research tools to identify, contact and sell new advertisers into the media properties it represents. Media Horizons, Inc. was founded in 1988 and is a privately held direct marketing agency based in Norwalk, CT.
For more information, contact Anthony Accatino at 203-604-1793 or email aaccatino@mediahorizons.com
