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Now Hiring: Marketing Analyst

Jan 10, 2017

Media Horizons is currently seeking a Marketing Analyst responsible forecasting, reporting, and coordination of Direct Response marketing efforts. The Marketing Analyst will develop & execute reports that clearly convey information as well as discover trends that fuel growth.

At Media Horizons, our business requires good quality data as a solid foundation for strong business decisions. This role requires the knowledge, passion and capability to mine complex datasets. We are looking for a candidate with the appropriate mix of technical skills and creativity that fuel great marketing campaigns.

Responsibilities

  • Campaign-Level Reporting
    • Weekly Dashboard for a major B2C client that compiles campaign reports with emphasis on digital media of Display, Facebook, eMail and Paid Search
    • Generate Attribution and Path to Conversion reporting
    • Assist Analytics Director with deriving insights from data
    • Other/Ad Hoc campaign reports
  • High-Level Results Reporting
    • Monthly Marketing Report
    • Quarterly Reporting
  • Production/Execution Email and Direct Mail
    • Develop eMail campaigns using MailChimp
    • Review data transfers/outputs for Direct Mail media
    • Ensure that eMail and Direct Mail campaigns remain on schedule
  • Support Digital Ad Operations
    • Assist with development of digital tagging and tracking operations
    • Creation of data reports within the DoubleClick, Google Analytics and Omniture environments

Requirements

  • 2 years of experience in Direct Marketing (agency or client-side):
    • Generation of Digital media results.
    • Reporting media results in a multi-channel media environment: Digital, Direct Mail, Print, DRTV, and CRM
    • Producing data reports ranging from campaign to business-level, including test analyses
  • Expert knowledge of Microsoft Excel.
  • Proficiency in PowerPoint and Word.
  • Access and/or SQL experience.
  • DoubleClick/Omniture/Google Analytics/MailChimp experience a plus.

To apply, please submit your resume to careers@mediahorizons.com.