Marketing Edge, a nonprofit marketing education organization, has recognized Media Horizons’ Vice President of Digital Marketing, Erica DePalma, as a 2016 “Rising Star.”
As one of six individuals chosen for the award, Erica will be honored at the EDGE Awards Ceremony on June 8 in New York City.
The Marketing Edge Rising Star Awards recognize professionals 40 and under who have achieved career success while also giving back through education, fostering innovation and culture change, mentoring, and challenging the status quo.
“Four years ago, we challenged Erica with building out a robust set of digital capabilities that were relevant and valuable to both existing clients and prospects,” said Tom Reynolds, Executive Vice President & Partner at Media Horizons. “She embraced this challenge, recruited and continues to mentor a strong team which put Media Horizons’ digital expertise on the map.”
In 2011, Erica spearheaded the launch of Media Horizons’ digital division as a startup within the larger agency, adding digital capabilities to the company’s existing offline services. Since then, she has fostered the growth of the digital team to include service offerings in programmatic media, social media, SEM, SEO, email marketing, mobile, lead generation and affiliate. Four years later, Media Horizons now has an award-winning digital group with a client roster that cuts across both business-to-business and business-to-consumer verticals.
Erica’s ability to translate complex media theories into easily digestible, educational pieces is regularly recognized by the marketing community. She has been named to Direct Marketing News’ list of “30 under 30,” recognized in MediaPost’s Media Magazine as a “Rising Media Star,” and featured as a speaker on omnichannel marketing and data connectivity at the National E-tailing and Mailing Organization of America, the Electronic Retailing Association, and the Direct Marketing Association’s annual conferences. She is a former board member of 212, New York City’s Interactive Advertising Club, and most recently, she was appointed to the leadership council of the DMA’s Mobile & Digital Community.